I was struck by this job advert technique…
Win a MacBook Pro
Win this 15″ MacBook Pro
Refer a friend and itâ€™s yours!
A new MacBook Pro costs Â£1300 – possibly the same as a single job advert in traditional print. But this way, SitePoint use a viral campaign technique which is well-targetted. I would imagine their job ad will reach far more suitable candidates this way.
What they don’t say is what the person who actually gets the job gets, but I guess it won’t be a PC 😉
Oh, and if you get the job… remember who told you and let them know!