Cost effective job advertising?


I was struck by this job advert technique…

Win a MacBook ProWin a MacBook Pro
Win this 15″ MacBook Pro

Refer a friend and it’s yours!

A new MacBook Pro costs £1300 – possibly the same as a single job advert in traditional print. But this way, SitePoint use a viral campaign technique which is well-targetted. I would imagine their job ad will reach far more suitable candidates this way.

What they don’t say is what the person who actually gets the job gets, but I guess it won’t be a PC 😉

Oh, and if you get the job… remember who told you and let them know!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s