Cost effective job advertising?

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I was struck by this job advert technique…

Win a MacBook ProWin a MacBook Pro
Win this 15″ MacBook Pro

Refer a friend and it’s yours!

A new MacBook Pro costs £1300 – possibly the same as a single job advert in traditional print. But this way, SitePoint use a viral campaign technique which is well-targetted. I would imagine their job ad will reach far more suitable candidates this way.

What they don’t say is what the person who actually gets the job gets, but I guess it won’t be a PC 😉

Oh, and if you get the job… remember who told you and let them know!

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