Dear Mr Wilcox

In recent months, there has been a steady worsening of the economic environment making it necessary for us to review our customer’s accounts. As part of this review we’ve taken the difficult decision to increase some of our rates.

Is it just me or is that a bit of a non sequitur?

On the reverse side of the letter, a Questions and Answers section includes: “How do I opt out?”. It’s not completely hidden, but it’s not that obvious either.

I’m sure there will be Ts and Cs to this opt out, but I think this is one “difficult decision” that I will also have to take….