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	<title>Michael Wilcox&#039;s Blog &#187; sites</title>
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		<title>Duke&#039;s homepage: content is not King?</title>
		<link>http://michael.wilcox.net/2006/04/21/dukes-homepage-content-is-not-king/</link>
		<comments>http://michael.wilcox.net/2006/04/21/dukes-homepage-content-is-not-king/#comments</comments>
		<pubDate>Fri, 21 Apr 2006 10:18:17 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
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		<description><![CDATA[CMS Watch points to a Duke University homepage redesign &#8211; see before (left) and after (right) snapshots: This is a change from content-focused design to search-focused design. As a user you might find the new search version quicker, but CMS Watch points out: only if the search engine works. The content that was there hasn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michael.wilcox.net&blog=12030581&post=51&subd=mikeywil&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cmswatch.com/Trends/656-Doogle">CMS Watch</a> points to a Duke University homepage redesign &#8211; see before (left) and after  (right) snapshots:</p>
<p><a class="imagelink" title="Duke University in 2005" href="http://wilcox.net/michael/wp-content/uploads/2006/04/Duke%20University%202005-03-30.png"><img width="96" height="77" alt="Duke University in 2005" src="http://wilcox.net/michael/wp-content/uploads/2006/04/Duke%20University%202005-03-30.thumbnail.png" /></a>    <a class="imagelink" title="Duke University in 2006" href="http://wilcox.net/michael/wp-content/uploads/2006/04/Duke%20University%202006-04-21.png"><img width="96" height="73" alt="Duke University in 2006" src="http://wilcox.net/michael/wp-content/uploads/2006/04/Duke%20University%202006-04-21.thumbnail.png" /></a></p>
<p>This is a change from content-focused design to search-focused design. As a user you might find the new search version quicker, but CMS Watch points out: only if the search engine works.</p>
<p>The content that was there hasn&#8217;t been removed. Instead it has been transferred to a <a href="http://www.duke.edu/today/">Duke Today</a> site. This looks and feels much more like a traditional university homepage.<br />
Judging from <a href="http://redesign.dukenews.duke.edu/index.php?paged=1">their redesign blog</a> this change was made with consideration and consultation. The blog previewed two homepage designs &#8211; the comments show an overwhelming preference for <a href="http://www.dukenews.duke.edu/mmedia/misc/2.jpg">design mockup 2</a> over <a href="http://www.dukenews.duke.edu/mmedia/misc/1.jpg">design mockup 1</a>. So why did they decide to go live with design 1? This (from the blog) goes some way towards explaining the position&#8230;</p>
<blockquote><p>Our approach to minimialist design isnâ€™t to say â€œLess is moreâ€ but rather, as the designer Milton Glaser once said, â€œJust enough is more.â€ Through exhaustive research we determined that the current approach of posting news and services on one site was trying to do too many things for too many people and as a result not effective. Weâ€™re not getting rid of the content with this new design, weâ€™re simply shifting much of it to DukeToday where it can be more effectively managed. Recent usability test results were quite favorable.</p></blockquote>
<p>I&#8217;m not sure they&#8217;ve made the right choice. A university homepage has many competing claims on it&#8217;s supposedly valuable space. But by choosing to move the up-to-date information to a secondary page Duke are hiding the content that is alive and breathes. I think they&#8217;re left with a homepage that may score well in usability tests but doesn&#8217;t project the image of a vibrant and busy place.</p>
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